Missing Rooster Cogburn

nebraskaenergyobserver

You know, like many of you, I’ve become desensitized somewhat to slurs on manhood, when I first saw that infamous Gillette ad, I didn’t quite get what was so bad. A second viewing fixed that, forever. Then came Lou Aguilar to put it all in context.

[S]omething detrimental to manhood happened in the late Sixties, planting an emasculative seed now sprouting in the loathsome new commercial by Gillette. Many of you have seen the shaving giant’s ad, nagging its male customer base for such unpardonable behavior as approving their sons’ rough play, laughing at a raunchy sitcom, or, gasp, approaching a sexy young woman, while brandishing the “MeToo” movement and “toxic masculinity” like hammer and sickle. What made Gillette think it could do this with impunity — even hiring a radical feminist filmmaker to sell razor blades while promoting pajama boy docility — has roots stretching back 50 years, from…

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