Nike Swooshes America

PUMABydesign001's Blog

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Unified Patriots by Vassar Bushmills

So many pieces, so little time.

An awful lot of points of national survival converge from this little misstep by Nike in re the Matter of Colin Kaepernick as their new #JustDoIt poster boy.

The first piece of the jigsaw is why do so many corporations these days get away with throwing their “brand” and potential profit margins under the bus, when both are treasures their boards of directors and management in publically-traded companies are required to protect? By law?

Nike took a five point tumble when they launched the new Kaepernick campaign a few days ago, but have gained much of it back. And sales have increased, so any notion that Nike may lose money long term is premature to call. In fact, overseas, where America (and Trump) is seen as an enemy to European political and ruling class anyway, Nike’s stock may go up.

Brand analysts are guarded about…

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